Microsoft announces 2025 Americas Partner of the Year award winners
Microsoft has named the winners of its 2025 Americas Partner of the Year Awards, recognizing partners across North, Central, and South America for innovation and impact built on Microsoft technologies.
Understanding the Microsoft Americas Partner of the Year awards
The Microsoft Americas Partner of the Year Awards recognize partners for outstanding performance in delivering Microsoft-based solutions. Each year, Microsoft evaluates submissions based on technical excellence, customer impact, and innovation across cloud, AI, and business applications.
For 2025, Microsoft reviewed more than 2,100 nominations from partners throughout the Americas. According to Microsoft, the awards highlight organizations that use Microsoft platforms to drive business transformation and measurable outcomes for customers.
Americas Channel Emerging Partner of the Year: Rand Group
Winner:
- Rand Group
Finalists:
- Creospark Consulting Services Inc.
- SEIDOR SA
Rand Group was named the 2025 Microsoft Americas Channel Emerging Partner of the Year, an award that recognizes rapid growth, partner alignment, and customer impact within the channel ecosystem.
The company was selected from a competitive field across the Americas and was recognized for its work with Microsoft cloud and business platforms, including Dynamics 365, Azure, Power Platform, and Copilot. Microsoft cited the category as recognizing partners that demonstrate strong momentum and execution while delivering business value through Microsoft technologies.
Focus on cloud, AI, and business platforms
Microsoft noted that many of this year’s award recipients, including partners in the Emerging Channel category, are building solutions across:
- Dynamics 365 applications
- Microsoft Azure
- Power Platform
- Microsoft Copilot and AI services
Microsoft emphasized that award recipients are helping organizations improve operations, connect data across systems, and use AI to drive smarter decisions.
Recognition and impact across the channel
The Microsoft Americas Partner of the Year program spans multiple regions and industries, with winners and finalists selected based on solution quality, innovation, and customer results delivered over the past year. Microsoft said the awards reflect both technical execution and measurable business outcomes, with increasing emphasis on cloud adoption, AI maturity, and operational modernization.
This year’s results also signal continued investment across the Microsoft partner ecosystem. In particular, the Emerging Channel category highlights Microsoft’s focus on fast-growing firms that are scaling cloud and AI delivery while maintaining performance standards for customers. As Microsoft expands its AI and platform strategy, the awards show how partners are turning those investments into practical, real-world business results.
